The gold standard is great taste, no compromises.

For the past 50 years, Miller Lite has been raising the bar, hitting its stride during the iconic Studio 54 era. Now, we’re bringing those Legendary Lite Nights back with our own elevated retro flair.

Legendary Lite Nights pop up in local bars and restaurants across all 50 states, leading up to the anniversary.

We set the record for "Cheers" on International Beer Day by giving away an epic 50,000 free beers to celebrate the 50th anniversary.

Copywriter: Rebecca Edelstein
Art Director: Joshua Meister
ACD: Jennifer Williams
CD: Carlos Lange
Agency: TEAM

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