1 in 5 Americans are affected by skin cancer.
La Roche-Posay is spreading awareness around sun safety and skin cancer prevention.
Through a 2-day immersive activation in Hudson Yards, we broke the Guinness World Record for the Most Skin Cancer Screenings in 8 Hours.
Partnerships with giants like L'Oréal and Schweiger Dermatology Group lit the path for 3,000+ participants to receive free skin cancer screenings.
Then, we went center court. As the Official Sunscreen of the US Open, La Roche-Posay claimed Arthur Ashe Stadium to educate fans on year-round skin protection,
reaching 1M+ attendees through personalized skin analyses, tailored skincare recommendations, and 433.2K sunscreen samples.
Copywriter: Rebecca Edelstein
Art Director: Andrew Leigh
ACD: Hillary Van Ashe, Kevin Growick
CD: Carlos Lange
Agency: TEAM