Post-acquisition, S&S Activewear faced a pivotal moment. Playing it safe wasn’t an option.
So, we rebuilt their Industry Leaders Summit & Product Premier in Scottsdale, AZ into an immersive, multi-day experience that brought 700+ top customers, sales reps, and vendor partners together to define the next era of the clothing industry.
This summit inspires What’s Next in apparel.
We curated a premium VIP journey with at-home gift deliveries, in-room surprises, a private dinner at G Collection, and custom activations like leather etching.
We designed immersive event moments from a custom branded registration desk and interactive “Connection Wall” to a drone-shot group photo at the Welcome Party.
We elevated the trade show and leadership summit with tech demos, a headshot studio, gifting lounges, golf clinics, and an AI keynote speaker that inspired attendees.
700+
total attendees across three days, including 500 customers and 100+ sales reps
50+
vendor showcases elevated with premium booth design and activations
30
VIP business leaders hosted with exclusive programming and gifting
Copywriter: Rebecca Edelstein
Art Director: Joshua Meister
ACD: Jennifer Williams
GCD: Carlos Lange
Agency: TEAM