Post-acquisition, S&S Activewear faced a pivotal moment. Playing it safe wasn’t an option.
So, we rebuilt their Industry Leaders Summit & Product Premier in Scottsdale, AZ into an immersive, multi-day experience that brought 700+ top customers, sales reps, and vendor partners together to define the next era of the clothing industry.
This summit inspires What’s Next in apparel.
We invited guests to contribute to a collaborative installation rooted in the conference’s messaging: Next Happens Now.
Guests were encouraged to write words of wisdom—messages meant for the next person who walks in. These insights formed a mural of experiences, sparking unexpected connections.
Our Common Thread Wall showcased how intertwined we truly are.
Guests answered a series of prompts and connected their responses with colored strings. As the wall filled in, it mapped out just how linked our paths are.
This idea of unity carried through to our choreographed drone group photo, where attendees physically formed the S&S logo from above.
We elevated the trade show with tech demos, a headshot studio, specialty cocktails, golf clinics, and an AI keynote speaker that inspired attendees.
Together, these moments reinforced the core message of Next Happens Now, showing that the future is built through community, alignment, and collective momentum.
700+
total attendees across three days, including 500 customers and 100+ sales reps
50+
vendor showcases elevated with premium booth design and activations
30
VIP business leaders hosted with exclusive programming and gifting
Copywriter: Rebecca Edelstein
Art Director: Joshua Meister
ACD: Jennifer Williams
GCD: Carlos Lange
Agency: TEAM