Fast fashion consumerism is at an all-time high leading to significant environmental harm.

How can the non-profit organization, Do The Green Thing, change the fashion industry without damaging businesses?

Not reading fabric care labels before doing laundry can severely ruin clothes leading to more waste.

It’s time to rethink how we take care of clothes. It’s time to wash with care.

Do The Green Thing launched The Laundry App to help translate fabric care symbols and identify tough stains.



Virtually wash your clothes with our Instagram Filter so you don’t have to buy new for social media.



We placed laundry machines right where clothes tend to get ruined the most.

Those who do their laundry with these machines receive an eco-friendly wash kit for their next laundry day.



Rebecca Edelstein, Copywriter

Emily Avisata-Sullivan, Art Director